KJR-FM (95.7 FM) is a Seattle, Washington, radio station that is broadcasting a classic hits format. It operates at 95.7 MHz at 98 kW with a transmitter near Issaquah, Washington on Cougar Mountain, and also on the Internet via streaming audio. KJR-FM is owned by Clear Channel Communications, Inc.
KJR-FM is a replication of KJR-AM when it was a rock/top-40 station from 1958 to 1984. The AM station is now a sports station, which started in 1991.
his station signed on the air on May 25, 1960 and was owned until 1963 by Rogan Jones, founder of the radio automation firm IGM. It had a beautiful music format under the callsign KGMJ. It was sold to the owners of KIXI (880 AM) who kept the beautiful music format as a simulcast of the AM station, as well as changing call letters to KIXI-FM on October 19, 1978.
In 1980, the simulcasting ended. The AM side adopted an oldies format while the FM side programed an adult contemporary format that emphasized on instrumentals and easy listening music as KIXI Light. The station was sold in 1986 to Ackerly Communications and changed call letters and monikers to KLTX "95.7 Seattle's K-Lite", on April 28, 1986. The station had a series of translators located in and around Seattle from the late 80's through early 90's. These included K292AL Everett (106.3 FM), K285AE Olympia (104.9 FM, now KKBW), K277AB Edmonds (103.3 FM), and K277AA Seattle (also located at 103.3 FM). The station was known for having a diverse playlist, a rarity for an AC station.
After 3 weeks of stunting with a mix of music ranging from 80's pop, grunge rock, rap, all-60's music, country, and Adult Contemporary (and branded as "The Northwest's New 95.7", a nod to KUBE's early years in the 1980s), the station's format was changed to classic hits on June 1, 1994, and changed call letters to KJR-FM. The station was home to The Lost 45s with Barry Scott during the mid-'90s. The format was initially all-70's music. Even though the station used jingles from KJR-AM's Top 40 heyday, the station did not attain ratings success, most likely because the station didn't exactly capture the music aspect of KJR.
Beginning in 1998, the station gradually added more 80's and 90's music, while still being called KJR-FM. The station officially flipped to Hot AC with the branding "Mix 95.7" the following year. The call letters would change to KMBX on August 11, 2000. The station still suffered from poor ratings during this time.
After stunting for 3 days with a heartbeat, the station's format was changed to a rhythmic AC/rhythmic oldies format with the branding "95-7 The Beat" in October 2000 (this format has been aired before on KBKS from 1996–1997; it is now a Top 40 station). The call letters were also changed to KBTB on January 29, 2001. This format did moderately well in the ratings; however, with the nationwide decline with the rhythmic/urban oldies format, the station fell in the ratings as well.
Clear Channel bought the station in May 2002, and on May 29 at 6 PM, after playing "Last Dance" by Donna Summer, the station started stunting with "Quick 96", where the station played 1200 10-second clips of certain songs from any given genre. On May 31 at 5 PM, the stunting concluded and during a live broadcast from the Space Needle, the station changed formats back to classic hits and changed call letters back to KJR-FM a month later. The station featured music from the 1970s and the 1980s, and some 1960's music. The second incarnation of the format has done tremendously well in the Arbitron ratings, usually peaking in the Top 5. In 2008, KJR-FM started rebroadcasting actual American Top 40 shows from the 1970s after KBSG flipped formats.
On November 12, 2010, at 3 PM, the station started playing round the clock Christmas music (though the majority of it was classic Christmas tunes) and changed monikers to "Christmas 95.7". On December 26, KJR-FM rebranded as "Oldies 95.7", but retained the classic hits format. However, the station dumped 80's music, but kept 70's tracks and added more 60's tracks. It is one of two stations targeting the Puget Sound area with an oldies/classic hits format, the other being KMCQ.
On November 4, 2011, Clear Channel did not transfer the KJR-FM calls to its sister station 102.9 FM after that station, which is KNBQ, began simulcasting KJR-AM 950.
By December 2011, KJR added 80's music back into its playlist. It also updated its logo, and rebranded as simply "95.7 KJR."
|City of license||Seattle, Washington|
|Broadcast area||Seattle metropolitan area|
|Slogan||The Greatest Hits of All Time|
95.7 MHz FM (also on HD Radio)95.7-2 FM-"Big Classic Hits" (70's and 80's hits)
|First air date||May 25, 1960|
|Former callsigns||KGMJ (1960-1963) |
|Owner||Clear Channel Communications|
|Sister stations||KBKS, KHHO, KJR, KNBQ, KKBW, KUBE|